What We Do

We provide clear, planning-led financial advice built on trust, integrity and absolute confidentiality.

At Shefflin O’Neill, we take the time to understand your life, your family and your ambitions, and then put a SON Financial Plan around your pensions, protection, investments and legacy so everything is working together.

Our role is to give you straightforward explanations, honest recommendations and a safe space to talk about your finances, so you can make informed decisions with confidence and know that your personal and financial information is treated with the utmost discretion.

About Your SON Financial Plan

Your SON Financial Plan brings everything together in one joined-up strategy:

  • We Strategise with you – clarifying goals, priorities and trade-offs.
  • We Organise your financial world – pensions, protection, investments and structures.
  • We Navigate with you over time – adjusting the plan as life, markets and legislation change.

When it comes to implementing your plan, we only recommend and use regulated products from authorised providers. We do not advise on unregulated or speculative investments. That is a deliberate choice – our focus is on solutions that sit within the Irish regulatory framework and are aligned with long-term security for you and your family.

Our Focus

To deliver this, we focus on four core areas:

Each area is important on its own – but the real value is in how we connect them, so your money is always working in line with your SON Financial Plan.

SON FINANCIAL PLANNING LIMITED trading as Shefflin O’Neill is regulated by the Central Bank of Ireland. Directors: Henry Shefflin & Richie O'Neill. Registered in Ireland No. 789456