Shefflin O’Neill was founded on a simple idea: clients deserve high-quality financial planning, delivered with honesty, clarity and genuine care.
Between them, Richie O’Neill and Henry Shefflin bring over 40 years of professional experience, alongside the standards, discipline and work ethic shaped by high-performance sport. At Shefflin O’Neill we are building a close relationship with our clients and as a client you deal directly with Richie and Henry.
Trust and integrity are not slogans for us; they are the basis of every client relationship.
Henry Shefflin
QFA – Director
Henry brings a blend of financial services experience and high-performance sporting standards that is unique in the Irish advice market.
Professionally, Henry has worked in corporate and business banking for over 20 years. During this period he has held senior roles spanning commercial lending, business development and customer relationship management. He is a Qualified Financial Adviser (QFA) and holds a degree in Financial Services, giving him a strong foundation in both the technical and commercial sides of client advice.
Henry is currently completing the Certified Financial Planning (CFP) qualification through UCD, which will further enhance the expertise and guidance available when dealing with Henry and Shefflin O’Neill.
On the sporting side, Henry’s achievements are well known. What matters for Shefflin O’Neill are the attributes required to reach and stay at that level – dedication, preparation, resilience, teamwork, honesty and consistency under pressure. Those are the same qualities Henry brings to working with his clients.
Richie O’Neill
CFP – Director
Richie has spent over 20 years with Zurich, working closely with advisers, business owners and individuals on complex pension and investment cases. Over that time he has developed a reputation as a thought leader in retirement and pension planning, with a particular focus on practical, client-centric solutions in an area that can easily become technical and overwhelming.
Richie is a CFP® (Certified Financial Planner) and QFA (Qualified Financial Adviser), holds an MBA, and is also a Qualified Pension Trustee.
What sets Richie apart is his ability to take the complexity of pensions, tax and retirement legislation and translate it into clear, actionable plans that clients can understand and commit to. He is meticulous on the technical detail, but always starts with the client’s life – their family, their values and the outcomes that matter most.
How we work with you
When you become a client of Shefflin O’Neill:
- You deal directly with our two senior planners – Richie and Henry
- You get a structured SON Financial Plan, built around pensions, protection, investments and legacy – and this is reviewed regularly.
- You can expect straight answers, clear explanations and a long-term relationship built on trust.
We are ambitious for our clients. The same dedication and work rate that have driven us in our careers and in sport are now focused on one thing – helping you and your family make confident, informed financial decisions over the long term.
If you’d like to explore working with us, we’d be happy to arrange an initial conversation.
